In this manifesto, designer Hella Jongerius and artist-theorist Louise Schouwenberg present a fervent plea for new ideals in design. The authors lament the field’s obsession with the latest trends, and they reflect this stance in the publication’s design by scratching out the word new whenever it appears. They implore designers to take back the discipline and return to its core values by making high-quality work that is accessible to the widest possible audience. This document joins a long history of design manifestos that set out to make a statement and propose visionary plans.